While we were relieved to see the end of 2020, on the other hand it has left us with several unanswered concerns regarding the marketing trends we can expect in the digital age. In the wake of the worldwide pandemic, digital marketing has undergone radical transformations.
Interestingly, the 2021 marketing trends seem to be at odds with one another. Marketers must, on one hand, emphasize humanization by addressing real-world issues that encourage consumer participation.
On the other hand, expansion necessitates technological optimization. It takes a little bit of everything to fine-tune your digital marketing approach, from backend SEO audits to content creation and social media management. It may be difficult to know where to begin. That’s why we’ve compiled a list of the 10 most popular trends for 2021.
10 Digital Marketing Trends for 2021
1. Social Media will Become a Prominent Purchase Driver
For your digital marketing strategy, social media is still a crucial foundation. When it comes to making a purchase, social media sites like Facebook and Instagram will overtake traditional media outlets like TV and radio in 2021.
Moreover, this year will see the introduction of shopping options for consumers on both channels, making the conversion process more seamless. 46% of Instagram users bought a product after seeing it on a sponsored post, according to research by SproutSocial.
Marketers’ strategies have been fundamentally altered by the advent of online purchasing tools like this one. Conversion rate optimization is making sure your marketing channels are optimized.
2. Customer Segmentation will find Deeper Penetration
Even though customer segmentation has been around for a while, its popularity exploded in 2020 and is expected to remain high through 2021. With your marketing efforts, you’re urged to concentrate on particular targets rather than broad demographics.
Make your material more relevant to your target audience and take their preferences into account to get better results.
Create two emails, one for each list, and send them to each one instead of the general list. There’s no better method to increase engagement than adding more work for marketers.
3. Easy to Consume Content will Gain Prominence
Podcasts are becoming increasingly popular with advertisers, who are beginning to invest more money in them. Another behavior shift we can blame on the worldwide epidemic is that of the 55% of Americans who now pay attention to what they have to say.
The ability to provide convenient and easily accessible information to your customer’s inbox, such as podcasts or newsletters, aids businesses in building stronger relationships with your consumers.
Customer customization and memorable interactions with brands are key benefits of this strategy.
4. Video Marketing is Rising
As per recent video marketing statistics published by CISCO, around 82% of global internet traffic will comprise videos. Google too favors videos in SERPs and lists them as top results for related queries.
So if you are looking for the biggest trends in digital marketing, it can be safely stated that videos are it! With the rise in video marketing, there has been a rise in cutting-edge video editing tools that make video creation simple.
With tools like InVideo, you can craft amazing marketing videos that stand out and help you win over your viewers.
5. The popularity of Voice & Visual Search
There will be a significant rise in voice-activated search in 2021 since one in every four American households has a smart speaker. Creative search techniques are becoming more common as gadgets like Alexa become more widely accessible.
Google Lens, a visual search tool, is becoming increasingly prevalent as well. Image alt-text and image sitemaps should be top of mind for marketers.
You must use high-quality files even if they are on a large hard drive, and you must include your target SEO keywords in the file name. These search methods should be included in your entire SEO plan.
6. 27% of Internet Users are Expected to Deploy Ad Blockers
Overcoming ad blockers will be a difficult digital marketing topic in 2021. Ad blockers are projected to be used by 27% of internet users in the United States. This has a direct impact on PPC channels like AdWords for many businesses.
Analyze which of your advertisements are most likely to be blocked by ad blockers, and then reallocate your marketing resources to those. Save time by not spending it on attempting to persuade consumers to alter their behavior.
7. Zero Click Searches
Today’s search results direct users to Google-owned sites such as YouTube videos, album carousels, highlighted snippets, and knowledge graphs, among other features. A “zero-click” approach is required for these outcomes.
As soon as possible, Google gives you the best possible response. More than half of all Google searches are now zero-click, which has a direct impact on the volume of visitors going to your website.
To counter this, you must accept Google’s entities as true. Prioritize YouTube channel optimization and keep Google My Business up-to-date with all of your business locations.
8. Sustainability is Emerging as an Important Topic
A recent survey by Neilson found that 81% of people believe businesses have a responsibility to improve the environment. It’s a fact that shouldn’t come as a shock.
In the past decade, sustainability has been a constant trend, and conscientious businesses are gaining buying power as they search for a greener world.
Brands today are held responsible for their effect on the globe, regardless of the goods they produce or the supply chain they support.
9. Inclusive Marketing
Consumers now want diversity and inclusion in everything they buy. In the year 2020, the Black Lives Matter movement brought to light long-standing problems in American culture.
For brands, the image they project matters, and inclusiveness has an effect on purchasing behavior. As a result of a recent Accenture survey, 41% of consumers have stopped doing business with companies that don’t share their views on diversity and identity.
You’ll be left behind if you don’t join the discussion in 2021. You may increase your brand’s relevance tenfold by publicly showing your inclusiveness and igniting deeper discussions.
10. Personalized Marketing
Despite growing worries about consumer privacy, 72% of customers will only participate in customized marketing. Even while they’re unsubscribing from large-scale email marketing, they’re eager to interact with more personalized material. The importance of personalized messaging cannot be overstated for digital marketers.
It’s well worth your time to learn more about artificial intelligence, machine learning, and targeted marketing approaches to deliver personalized marketing directly to your customers. This trend was already on the rise and will definitely witness exponential growth this year as well.
Digital marketing and SEO trends offer us a sense of where things are going in the long term. They’re not a road plan, and no one answer applies to all of the aforementioned criteria. However, be on the lookout for them.
Inspect your marketing organization and company at large for any possible effects. When it comes to people, technology, and digital trends, the past year has shown us that we must be flexible while also being ready to react to changing market circumstances.